Business Intelligence MCQ 2023: BI stands for Business Intelligence that combines business analytics, data mining, data visualization, data tools and infrastructure. The entire purpose of Business Intelligence is to support and facilitate better business decisions. Benefits of the BI systems is Faster analysis, Increased organizational efficiency, Improved customer experience, Improved employee satisfaction etc. In across the world the Business Intelligence is one of the hottest innovations in the market.
Table of Contents
(1). PG SAMS Odisha 1st Allotment 2023
1. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information______
- data mining
- customer managed relationship
- permission marketing
- one-to-one marketing
Answer: one-to-one marketing
2. ________________defines the structure of the data held in operational databases and used by operational applications.
- Data mining metadata
- Operational metadata
- Data warehouse metadata
- User-level metadata
Answer: Operational metadata
3. A creative ________, he was continually dreaming up new projects
- merchant
- trader
- entrepreneur
- seller
Answer: entrepreneur
4. No one doubted that the president was a man of the highest ______
- trait
- entrepreneur
- integrity
- demonstration
Answer: integrity
5. This is an arrangement in which a company outsources some or all of its customer relationship management functions to an application service provider (ASP)
- Customer Information Control System
- spend management
- hosted CRM
- online transaction processing
Answer: hosted CRM
6. Their tribe is a small but _______ group.
- intelligent
- cohesive
- smart
- brutal
Answer: cohesive
7. __________ is the heart of the warehouse
- Data mining database servers
- Data mart database servers
- Data warehouse database servers
- Relational data base servers
Answer: Data warehouse database servers
8. This is a broad category of applications and technologies for gathering, storing, analysing, and providing access to data to help enterprise users make better business decisions___________
- Data mart
- Data mining
- Business intelligence
- Artificial intelligence
Answer: Business intelligence
9. Data warehouse architecture is based on _______
- RDBMS
- Sybase
- SQL Server
- DBMS
Answer: RDBMS
10. Record cannot be updated in __________
- files
- OLTP
- RDBMS
- data warehouse
Answer: data warehouse
11. The workers chose to ________ their dissatisfaction in a series of strikes.
- face
- confuse
- manifest
- create
Answer: manifest
12. He was imprisoned in 1945 for the _____ murder of a twelve-year-old girl
- smart
- revolutionary
- serious
- brutal
Answer: brutal
13. __________, if the product is poor, the business will fail
- Ideal
- Generally
- Solely
- Ultimately
Answer: Ultimately
14. His sense of humour is one of his better _____
- intelligence
- traits
- lives
- competitions
Answer: traits
15. I can catalyze a business’s success in terms of_____________
- Distinguish the products and services that drive revenues
- Rank customers and locations based on profitability
- Ranks customers and locations based on probability
- All of above
Answer: All of above
16. In an Internet context, this is the practice of tailoring Web pages to individual users’ characteristics or preferences__________
- customer valuation
- customer-facing
- Web services
- personalization
Answer: personalization
17. This is an XML-based metalanguage developed by the Business Process Management Initiative (BPMI) as a means of modeling business processes, much as XML is, itself, a metalanguage with the ability to model enterprise data.
- ebXML
- BizTalk
- BPML
- ECB
Answer: BPML
18. Business intelligence is only possible with big applications like power BI____________
- Yes, if it doesn’t have a database, it’s not really BI
- No, Business intelligence means using data to support your case and displaying it in an understandable way
- No, anything can be used as business intelligence
- Yes, Expensive software is necessary
Answer: No, Business intelligence means using data to support your case and displaying it in an understandable way
19. Which of the following does not form part of BI Stack in SQL Server ?
- SSIS
- OBIEE
- SSAS
- SSRS
Answer: OBIEE
20. The important aspect of the data warehouse environment is that data found within the data warehouseis ______
- time-variant
- subject-oriented
- integrated
- None
Answer: subject-oriented
21. __________ is a system where operations like data extraction, transformation and loading operations are executed
- ETL
- Data staging
- Data integration
- None
Answer: Data staging
22. _______ is a performance management tool that recapitulates an organization’s performance from several standpoints on a single page
- Data Cube
- Balanced Scorecard
- Dashboard
- All of above
Answer: Balanced Scorecard
23. This is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and potential customers) that is maintained in a company’s databases.
- service oriented integration
- marketing encyclopedia
- database marketing
- application integration
Answer: database marketing
24. What piece of information should you write to ensure your letter goes to the correct person?
- The department of the recipient
- The name of the recipient
- Your name
- None
Answer: The name of the recipient
25. Writing a business plan can ensure that an entrepreneur _____
- meets his target revenue goals
- achieves her expense projections
- figures out how to make her business work.
- None
Answer: figures out how to make her business work.
26. At the top of a business letter, the company writing the letter usually provides their address and business logo, also known as____________
- Salutation
- Letter Address or Inside Address
- Letterhead
- Complimentary Close
Answer: Letterhead
27. Which of the following is process of basing an organization’s actions and decisions on actual measured results of performance ?
- Gap analysis
- Institutional performance management
- Slice and Dice
- None
Answer: Institutional performance management
28. Oracle Corporation’s set of business intelligence tools__________
- permission marketing
- data mining
- customer managed relationship
- batch processing
Answer: permission marketing
29. _________ is a category of applications and technologies for presenting and analyzing corporate and external data
- EIS
- MIS
- Data warehouse
- None
Answer: EIS
30. This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise’s future sales and service and lower cost_____________
- customer relationship management
- CRM analytics
- database marketing
- customer relationship management
Answer: CRM analytics
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